Video Messaging Use Cases

Here’s a few common and creative use cases for Kommute.

Attract Top Talent

Recruiting great employees can be challenging, but making a personal connection early in the process helps develop trust and build interest in your company. Video messages ensure your recruiting efforts stand out, strengthen relationships with job candidates, and give you an edge in a competitive talent market.

  • Source more applicants by announcing new positions with compelling video messages. 
  • Attract passive candidates by sending personalized video invitations to apply for positions.
  • Extend compelling offers by sending candidates a personalized video message along with their offer letter.

Overhaul Your Onboarding

The onboarding experience isn’t just about new hires completing paperwork – it's about helping them learn about the company and build rapport with their colleagues. Kommute streamlines onboarding tasks and timelines while creating a more informative, personalized new hire experience. 

  • Make new hires feel welcome by having leadership and team members send personalized video introductions.
  • Orient new employees faster by creating a reference library of videos sharing best practices, tribal knowledge, core values, and more.
  • Streamline info sharing and training by having employees record and share their onboarding or training sessions instead of scheduling meetings.
Professional Development

Unlock Employee Potential

It can be hard for remote managers to find time to support professional development, especially when working times rarely overlap. Using short recorded videos, managers can more easily initiate training exercises, coach employees, and give career guidance – without sacrificing time normally dedicated to other activities.

  • Accelerate learning by creating recurring challenges to record the perfect pitch, product demo, or presentation for evaluation by managers and peers. 
  • Develop your team by sending regular, personalized coaching messages, and skill refresher videos.
  • Encourage growth by creating an internal library of video resources to help employees proactively engage in self-improvement.
Employee Engagement

Keep Employees Engaged

Employees are more content, committed, and productive when they feel acknowledged, appreciated, and engaged. Video messages help managers and HR professionals augment real-time engagement efforts with asynchronous touchpoints that strengthen relationships, keep people connected, and improve retention rates.

  • Keep employees motivated by encouraging team leaders to create a habit of sharing informative, motivational, or inspirational video messages.
  • Build camaraderie by celebrating employee milestones and achievements with public congratulatory videos.
  • Improve employee performance by increasing the frequency and quality of employee feedback through private video messages.
People and Culture

Build a Strong Remote Culture

Creating an amazing company culture is always a challenge, but it is even more difficult in a remote work environment with fewer face-to-face interactions. Video messages and shared video channels are an excellent way to enhance the employee experience and foster a healthy, connected, supportive company culture.

  • Make your culture visible by encouraging employees to post videos to shared video channels for holidays, birthdays, company traditions, and more. 
  • Strengthen employee connections by creating interest-based video channels for anything from sharing pet videos to tips for working remotely. 
  • Build remote relationships by creating shared experiences through video challenges, employee Q&A's, and other fun activities.

Boost Productivity

Teams are the most productive when everyone has a clear direction, the right resources, and minimal distractions. Kommute reduces everyone’s time in meetings while still keeping teams aligned, informed, and ready to get things done.

  • Give employees back their time by replacing unnecessary meetings and emails with short video messages.
  • Keep everyone aligned by creating team and company-wide video channels for sharing periodic updates and other important information. 
  • Capture tribal knowledge by building an internal library of video resources that document internal processes and best practices.

Personalize Your Marketing

Marketing teams rely on effective coordination with internal teams, external vendors, and even customers to complete projects. Video messages are a great way to generate creative marketing assets and keep collaborators on the same page, without locking down everyone's time in a meeting.

  • Increate conversion rates by asking your loyal customers to record high-impact, personalized video testimonials.
  • Generate more leads by showcasing your product through custom demos that can be easily shared with customers.
  • Manage marketing projects better by recording kick-off meetings, design reviews, and other marketing conversations so new collaborators get up to speed fast.

Empower Your Sales Team

Successful sales teams know building a personal connection with prospects is important to closing deals. Add recorded video to your sales conversations to capture the attention of prospects, stand apart from the competition, and close more deals.

  • Ramp sales productivity faster using short onboarding, training, and personalized coaching videos that continually reinforce good sales habits. 
  • Keep sales teams motivated by sharing private feedback and public recognition videos that maintain high morale and increase retention. 
  • Close more deals by engaging sales leads creatively with authentic video messages for prospecting, product demos, follow-ups, and more.
Customer Success

Strengthen Brand Loyalty

Retaining customers is just as important to a successful business as acquiring them. Adding video messages to your customer support efforts will differentiate your company when communicating with customers, creating long-lasting relationships.

  • Help customers help themselves by recording a library of how-to videos to address common product questions and issues.
  • Provide better support by using recorded video to show, (rather than tell) exactly how to solve a problem or perform a task.
  • Improve customer retention by using video messages to welcome new customers,  celebrate anniversaries, send holiday greetings, share product updates, and more.

Get Started with Kommute

See how video messaging can help you connect with your coworkers and customers.