Use Cases

The Future of Workplace Communication

Learn why video messaging is a revolutionary new tool for remote teams
Hanna Oliveto
August 2020

How we work together is changing. Today, more and more companies are switching to remote work. As a result, video-based communication has become essential for effective collaboration. Until recently, professionals have only used video for real-time meetings without realizing recorded video has many uses in the remote workplace as well. While it is common to record and share videos in our personal lives, doing so at work has been largely nonexistent. 

Kommute is a video platform for remote teams that makes it easy to create, share and organize recorded videos so that you can capitalize on the benefits of using recorded video for work. We believe that video messaging is the next phase in the evolution of remote communication, and this article will explain why you and your team should start using it. 


So what is video messaging? 

Video messaging is two-way communication with recorded video. It enables the use of your voice, face, and screen to ensure the meaning behind your message gets across. Sending a video message is a useful alternative to email or slack when you believe your message would simply be more effective if shared visually. However, not every message needs to be sent through video. You should consider sending a video message when it’s inconvenient to share something in real-time or face-to-face, but you feel that without your face, voice and/or screen: 

  • Your message won’t produce the same results (ex. Coaching and motivating a team)
  • Your message won’t convey your enthusiasm (ex. Announcing a promotion) 
  • Your message won’t stand out (ex. Emailing cold prospects) 
  • Your message won’t prompt a desired action (ex. Scheduling a product demo) 
  • Your message is too complex to explain through text (ex. Demoing a software feature) 
  • Your message won’t feel unscripted and authentic (ex. Sharing a company-wide update) 
  • You can’t eliminate an unnecessary meeting (ex. Conducting daily stand-ups) 
  • The tone of your message might be misunderstood (ex. Delivering constructive feedback)

While some benefits of video messaging are easily measured, such as saved time, other benefits are less tangible but equally important in improving communication within teams, throughout companies and even with customers. By allowing you to use your voice, face, body language and screen, video messaging results in more effective communication. Video messaging also allows you to increase the frequency and quality of your remote exchanges, resulting in stronger relationships between employees and with customers. Finally video messaging increases productivity- by swapping unnecessary meetings, phone calls and emails with quick video messages, teams reclaim valuable lost time while getting more work done. 

Video messaging use cases 

No matter what you do, there are many ways to communicate more effectively with recorded video. Following are some ways video messaging can benefit your company: 

Recruiting

For most companies attracting and recruiting top talent is both essential and challenging. Implementing recorded video in your recruitment process, such as when extending employment offers, will help you build stronger connections with the candidates you want to hire and ultimately gain an edge in the competitive labor market.

Onboarding 

Your new hire onboarding experience isn’t just about completing paperwork, but also building personal connections within the company. Video messaging can be used to facilitate introductions, orient employees and more to streamline onboarding tasks and timelines while creating a more informative, personalized new hire experience.

Professional Development

Employees today are more attracted to companies that provide them with opportunities to continually develop their skills, but it can be hard for managers to find time for professional development. Using recorded video, managers can be sure that employees receive adequate training, coaching and career guidance without dedicating more time to developing careers.

Employee Engagement

Employees are more productive and committed when they feel engaged, but sometimes it’s hard to give their ideas, issues and achievements proper attention. Video messaging increases employee engagement by allowing managers to augment real-time employee conversations with asynchronous coaching, recognition, feedback and more.

People and Culture

Creating an amazing company culture is a challenge, especially when your team is remote. Recorded video is a creative way to capture and curate the employee experiences that define your company culture, wherever they occur. For example, create interest-based video channels for anything from sharing pet videos to tips for working remotely.  

Productivity

Teams are the most productive when everyone has clear direction, the right resources and minimal distractions. Implementing a video messaging platform will reduce everyone’s time in meetings while keeping remote teams more aligned and performing at their best.

Sales and Marketing

Video messaging is a valuable tool for customer acquisition. Adding recorded video to your selling and marketing tactics will help you capture the attention of prospects, stand apart from competitors and close more deals.

Customer Relationships

Retaining customers is just as important to a successful business as acquiring them. Adding recorded video to your customer support efforts will differentiate your company  when communicating with customers, creating lucrative, long-lasting relationships.

How can you get started with video messaging? 

From our personal phones to our work computers, it has never been easier to communicate through video. However, a video platform makes it even simpler by removing all the friction in creating, sharing and organizing recorded videos. Using this tool you can host video conferences, send private video messages, share videos within an organization, or record and publish videos for public access. To try out a video platform for free today go to Kommute.com.


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